WONDEROUS SERENA

2021

DIRECTV STREAM
CRITICAL MASS

GRAPHIC DESIGNER

Wonderous Serena was a campaign that reimagined Serena Williams as DC’s Wonder Woman, blending power and grace into a story that captivated audiences across platforms. As part of the creative team, I worked closely with copywriters, art directors, and creative directors to shape the campaign from concept to execution.

My role included designing mock-ups for pitch decks and generating ideas to extend the campaign’s reach on social media, ensuring it connected with real conversations and trends. Once the AR game was approved, I developed gameplay mock-ups and Photoshop files that served as the foundation for the ad campaigns across social media, which our production team later animated. I also designed the game’s logo, crafting a visual identity that seamlessly tied into the campaign’s bold narrative.

This project pushed boundaries, integrating AR technology and creating a cohesive experience that resonated across digital and social spaces. It achieved remarkable success, driving an 892% increase in site visit conversions, a 29% boost in sales, and a sixfold improvement in brand recall. The campaign went on to win ADCC Gold – Interactive/Integrated Digital Campaign, a testament to the creativity and innovation that fueled it.

AWARD_ ADCC GOLD - INTERACTIVE/INTEGRATED DIGITAL CAMPAIGN