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UNWRAP HOLIDAY SUCCESS





2022
QUICKBOOKS
CRITICAL MASS
GRAPHIC DESIGNER, VIDEO EDITOR
The QuickBooks Holiday Countdown Calendar campaign celebrated small business owners during the bustling holiday season by merging advent-style calendars with unboxing content. Each calendar showcased products from QuickBooks customers—67% of whom were female-founded and minority-owned—delivering a tangible “shop small” message that encouraged repeat purchases and elevated these businesses' visibility.

As designer and video editor, I filmed, edited, and optimized videos for social platforms like Instagram and TikTok, collaborating with my creative team to create content leveraging ASMR, trending sounds, and unboxing formats. These videos drove engagement and extended the campaign’s reach across owned, influencer, and user-generated channels.

The campaign exceeded expectations, delivering over 13 million impressions, breaking QuickBooks’ Instagram engagement records, and generating 240 user-generated posts. It won the Shorty Award’s Audience Honor in Unboxing Video, cementing its success in driving awareness and fostering community connection.
AWARD_ SHORTY AWARDS - AUDIENCE HONOR IN UNBOXING VIDEO