MITSUBISHI SOCIALS
2023
MITSUBISHI
CRITICAL MASS
ART DIRECTOR, GRAPHIC DESIGNER, VIDEO EDITOR
As the designer and video editor for Mitsubishi’s social media, I took on a more collaborative role in content planning, working closely with our strategy team and creative leads to craft month-long content calendars that aligned with the brand’s objectives. Together, we developed engaging campaigns that combined the team’s insights and creativity with a focus on relevance and resonance with Mitsubishi’s diverse audience.
Beyond content planning, I brought the vision to life by designing visuals and producing videos tailored for various platforms. Whether it was showcasing the latest Mitsubishi models or highlighting brand values, I ensured each piece was both visually compelling and strategically aligned.
The collaborative approach allowed us to create consistent, impactful messaging while maintaining flexibility to adapt to evolving trends. The result was a dynamic presence on social media that strengthened Mitsubishi’s connection with its audience, making every piece feel timely and engaging.