SERENA WILLIAMS
x MATRIX
2021
DIRECTV STREAM
CRITICAL MASS
GRAPHIC DESIGNER
Building on the success of Wonderous Serena, my team extended the campaign by reimagining Serena Williams within the iconic world of The Matrix. This follow-up project further drives that DIRECTV STREAM combines the best of live TV and on demand entertainment.
As the graphic designer, I continued to play a pivotal role, designing pitch deck mock-ups, developing Photoshop files for social media campaigns, and collaborating with art directors, creative directors, and copywriters to bring this bold vision to life. The assets I created were later animated by our production team, helping to amplify the campaign’s presence across digital platforms.
While this extension didn’t pursue awards, it served as a dynamic booster to the Wonderous Serena campaign, building on its success and keeping audiences engaged.